
Welcome back to another playbook issue, I’m glad you’re still here.
The newsletter recently crossed 1,000 subscribers. Huge milestone, thanks for the support and for being part of the adventure 🫰
There’s so much ahead for the playbook, new ideas, new formats, exclusive content, amongst other things.
You might also notice subtle design and layout changes starting to roll out. I’d love your feedback, so let me know what you think.
Today is the second entry in my How to Design Great Apps series, following the previous popular issue, Look & Feel Is Your Moat.

In today’s design era, and with the multiplication of tools, of technological advancements, it’s easy to forget what got us started in a first place.
My career owes a great deal to iconography.
I became a designer because of icons.
Icons were my first product jobs and fast forward, they shaped and sealed my career.
Every designer I know has a favorite icon set.
Or favorite icons you keep copy and pasting from one project to another, years after years.
Everyone uses them. Few obsess over them.
Icons are probably the most underappreciated part of product design.
Would you randomly choose a font for your product’s typography?